Popularity of Fantasy Sports : Fantasy sports have gained immense popularity in India, especially for cricket. People enjoy participating in fantasy leagues, creating their virtual teams, and competing with others. Sports Craze: India is known for its passion for cricket and other sports. Fantasy sports apps allow users to engage with their favorite sports on a deeper level by making predictions and forming teams. IPL and Other Tournaments: The Indian Premier League (IPL) and other sporting events like T20 World Cup, FIFA World Cup, and more create a surge in interest in fantasy sports during the tournament seasons. Prizes and Cash Rewards: Many fantasy apps offer cash rewards, prizes, and other incentives for participants. This attracts users who are looking for opportunities to win money while enjoying their favorite sports. Marketing and Advertising: Fantasy sports apps invest heavily in marketing and advertising campaigns. They often partner with popular sports personalities and te
